Promotion using custom table tents is one of the most compelling types of customer outreach and general branding. Regardless of the nature of your business – whether it is a restaurant, café, or simply a shop, table tents are versatile tools for advertising Promotional offers, new dishes on the menu, or goods on sale. They are as basic as they are effective in delivering your message to customers right where they sit or wait. In this article, you will find six key points that will help you get the most out of your custom table tents marketing strategies to grab people’s attention, increase interest, and ultimately make the sale.
Design With Your Audience
For any custom table tents, therefore, what it looks like is very important. You have to design something which can appeal to your target group. When using a restaurant table tent, ensure the design matches the theme of the restaurant you are using for the promoting area. Ensure that you display quality images of either your food or drink to help attract customers. Since table tents will primarily be placed in retail businesses, they must have the same colors, and font as your business to uphold brand identity. It should be as simple as possible, essentially free from any kind of encumbrance. Attracting the attention of viewers to a particular area of the Web page that contains specific information, is crucial to avoid excessive text or a concentration of too many images.
Choose Bold, Readable Fonts
The thing that you also need to keep in mind is that your custom table tents should be easily read. The main point is that in doing so the customers may only recognize the table tents in several seconds, therefore, all the information displayed on them should be comprehensible. Ensure the heading font displays the chosen style and ensure the font size chosen provides easy readability when the document is viewed from a closer range. Choose non-conventional and easy-on-the-eyes font patterns, not overly, or if your market comprises the general populace. Most table tents printing wholesale services allow clients to choose from a variety of fonts, so do not be wary of trying different font styles that would correspond to the company’s image.
Focus on a Single Message
It could be noted that a good number of custom table tent marketing solutions are anchored on a singular theme. While advertising a given sale, a promotion, or a new item, there must be a central messaging point. While it may be tempting to place as many messages on the table tent as possible, your marketing will become much less effective if you do so. The fact is, by changing the table tents often, you can draw attention to one or another item on your menu but you should not overload the design with too much information. This way, customers’ product information can be easily understood and acted upon in terms of ordering, or requesting for more information.
Incorporate High-Quality Printing
Custom table tent marketing requires quality to be effective. Even if one has the best design and the right message to pass to its customers sometimes the final print quality will let your business down. For any custom printed table tents, do not use images that have low resolution, and do not buy cheap materials. Therefore, more money spent on good printing makes the table tents more attractive, and more importantly, when customers see good printing, they understand that your business treasures quality and hence shall receive better services.
Rotate and Refresh Regularly
This is arguably the most effective way of marketing a custom table tent; this is because one of the best methods to make sure that your advertising efforts are successful is to update the content as frequently as possible. When the same table tent is displayed to customers, it becomes ineffective after some time. Often change the design and the message depending on ongoing promotions, the change of season, or new products added to the menu. As applied to restaurant table tents, they may be used to advertise different specials every week or different drinks for every season.
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Conclusion
Point of purchase marketing in particular, through custom table tents is affordable and flexible to get your message directly to the customer. Therefore, when it comes to designing custom table tents, remember these tips: choose design, use only large fonts for the message, make the message simple and clear, insist that your table tents be printed well, use clear calls to action on your table tent, and update the message on your table tent frequently. Regardless of whether you are applying table tents in a restaurant or a retail setting, the above tips will help you design compelling marketing messages that will help you encourage more engagement, sales, and revenue.
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