Africa Confectionery Market Size and Share Analysis – Growth Trends and Forecast Report 2025-2033
Market Overview
The Africa Confectionery Market was valued at US$ 4.71 billion in 2024 and is anticipated to reach US$ 8.74 billion by 2033, growing at a CAGR of 7.11% from 2025 to 2033. The market growth is primarily driven by increasing consumer demand for chocolates, candies, and gum, coupled with rising urbanization and disposable incomes.
Key Segments Covered in the Report
The report covers various segments, including:
- Confections: Chocolate (Dark Chocolate, Milk and White Chocolate)
- Gums: Bubble Gum, Chewing Gum (Sugar and Sugar-free)
- Snack Bars: Cereal Bar, Fruit & Nut Bar, Protein Bar
- Sugar Confectionery: Hard Candy, Lollipops, Mints, Gummies, Toffees, Nougats
- Distribution Channels: Convenience Stores, Online Retail Stores, Supermarkets/Hypermarkets
- Country-wise Analysis: Egypt, Nigeria, South Africa, and the Rest of Africa
Africa Confectionery Market Outlook
Confectionery includes a range of sweet-based food products such as chocolates, candies, toffees, chewing gum, and sugar confections. These products are widely consumed for pleasure, special occasions, and gifting purposes.
Market Dynamics
The confectionery industry in Africa is experiencing rapid growth due to:
- Changing consumer lifestyles and urbanization
- Growing disposable incomes
- Influence of Western consumption habits
- Expansion of retail and e-commerce platforms
- Seasonal demand during festivals and celebrations
- Rising investment by global and local confectionery brands
Growth Drivers in the Africa Confectionery Market
- Growing Urbanization and Disposable Incomes
Africa’s urbanization rate has been 3.5% annually for the last two decades, and by 2050, 60% of the African population is expected to live in urban areas. With increased urban migration, higher incomes, and changing lifestyles, there is a greater preference for premium confectionery products.
- Western Consumption Trends Driving Demand
- Increased globalization and marketing efforts by Western confectionery brands have boosted demand.
- Digital marketing and social media campaigns have encouraged younger consumers to explore new confectionery options.
- In 2023, South Africa had 43.48 million internet users, influencing online confectionery sales.
- Expansion of Retail and E-commerce Channels
The rapid development of supermarkets, hypermarkets, and online retailing has enhanced accessibility and product availability.
- South African brand 1701 entered the UAE market through an online retail partnership with Tashas Group in November 2022.
- The expansion of Carrefour in seven African countries with over 200 stores has increased market penetration.
Challenges in the Africa Confectionery Market
- Supply Chain and Distribution Limitations
- Poor infrastructure and logistical inefficiencies hinder product distribution.
- Rural areas often lack access to confectionery products due to transportation challenges.
- Rising Health Concerns and Sugar Consumption Regulations
- Increased awareness of obesity, diabetes, and dental health issues is affecting demand for traditional confectionery.
- Governments are imposing regulations and sugar taxes to curb excessive consumption.
- Companies are responding by introducing sugar-free, organic, and fortified confectionery options.
Segment-wise Market Analysis
- Africa Chocolate Market
- Increasing preference for premium chocolates.
- Africa’s cocoa production benefits local chocolate manufacturing.
- Seasonal chocolate consumption surges during festivals.
- Africa Bubble Gum Market
- Popular among younger consumers due to brand promotions and affordability.
- Growth in sugar-free gum products driven by health concerns.
- Convenience stores and kiosks are primary sales channels.
- Africa Cereal Bar Market
- Expanding due to consumer demand for healthy snack alternatives.
- Cereal bars fortified with vitamins, nuts, and dried fruits appeal to health-conscious buyers.
- Africa Toffees and Nougats Market
- Affordable pricing and long shelf life drive sales.
- Indigenous manufacturers contribute to market expansion.
- Competition from chocolates and other premium confectionery remains a challenge.
Related Report
Europe Sugar Confectionery Market
Europe Sugar Free Energy Drinks Market
Country-wise Confectionery Market Analysis
- South Africa Confectionery Market
- High urbanization and a growing middle class fuel market demand.
- Premium chocolates and sugar-free products are gaining popularity.
- Lindt & Sprüngli introduced vegan chocolates in South Africa in July 2023.
- Egypt Confectionery Market
- High population and a strong demand for affordable sweets drive market growth.
- Local and global brands compete in offering diverse confectionery products.
- Egyptian confectioner Eastern Co. (Covertina) is opening a new factory in 2024 with a US$6.5M investment.
Market Segmentation
By Product Type
- Confections: Chocolate (Dark, Milk, and White Chocolate)
- Gums: Bubble Gum, Chewing Gum (Sugar/Sugar-free)
- Snack Bars: Cereal Bar, Fruit & Nut Bar, Protein Bar
- Sugar Confectionery: Hard Candy, Lollipops, Mints, Gummies, Toffees, Nougats
By Distribution Channel
- Convenience Stores
- Online Retail Stores
- Supermarkets/Hypermarkets
- Others
By Country
- Egypt
- Nigeria
- South Africa
- Rest of Africa
Competitive Landscape: Key Players
The report provides an in-depth analysis of major companies in the Africa Confectionery Market:
- Afrikoa
- August Storck KG
- General Mills Inc.
- Kellogg Company
- Mars Incorporated
- Mondelēz International Inc.
- Nestlé SA
- PepsiCo Inc.
- The Hershey Company
Key Aspects Covered for Each Player
- Overview
- Key Executives
- Recent Developments
- Revenue Analysis
Report Details
| Feature | Details |
| Base Year | 2024 |
| Historical Period | 2020 – 2024 |
| Forecast Period | 2025 – 2033 |
| Market | US$ Billion |
| Segments Covered | Confections, Distribution Channel, Countries |
| Countries Covered | Egypt, Nigeria, South Africa, Rest of Africa |
| Customization Scope | 20% Free Customization |
| Post-Sale Analyst Support | 1 Year (52 Weeks) |
| Delivery Format | PDF and Excel (Editable PPT/Word on Request) |
Key Questions Answered in This Report
- What will be the Africa Confectionery Market size by 2033?
- What is the expected CAGR from 2025 to 2033?
- What factors are driving market growth?
- How does urbanization impact confectionery consumption in Africa?
- How is e-commerce shaping the market?
- What challenges does the industry face?
- How are health-conscious trends affecting demand?
- Who are the leading market players?
Contact Information
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