Glamping Market Overview
According to IMARC Group’s latest research publication, “Glamping Market Size, Share, Trends and Forecast by Type, Age Group, Size, and Region, 2026-2034”, the global glamping market size reached USD 3.95 Billion in 2025. Looking forward, IMARC Group expects the market to reach USD 9.78 Billion by 2034, exhibiting strong growth momentum during the forecast period.
This detailed analysis primarily encompasses industry size, business trends, market share, key growth factors, and regional forecasts. The report offers a comprehensive overview and integrates research findings, market assessments, and data from different sources. It also includes pivotal market dynamics like drivers and challenges, while also highlighting growth opportunities, financial insights, technological improvements, emerging trends, and innovations. Besides this, the report provides regional market evaluation, along with a competitive landscape analysis.
How Luxury Outdoor Travel Is Redefining the Global Glamping Market
- The 18-32 years age group dominates at 45.3% of total glamping demand, driven by Millennial and Gen Z travelers seeking photogenic, nature-connected experiences that combine outdoor adventure with luxury comfort.
- Marriott acquired Postcard Cabins in December 2024, adding over 1,200 tiny cabins across 29 outposts, signaling that institutional hospitality capital now treats glamping as a durable, high-margin asset class.
- Hyatt integrated 13 Under Canvas national park properties into its World of Hyatt loyalty program in July 2024, enabling points redemption at glamping sites adjacent to Yellowstone, Grand Canyon, and Glacier.
- Hilton enabled Honors members to book AutoCamp Airstream stays in February 2024, completing a sweep of all three major US hotel loyalty programs entering the glamping sector simultaneously.
- Smart glamping structures incorporating IoT-enabled climate control, keyless entry, and app-based guest experience management are progressively becoming standard at premium properties, improving both occupancy rates and average daily rates.
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Key Trends in the Glamping Market
- Hotel Brand Loyalty Integration Transforming Distribution: The watershed entry of Marriott, Hyatt, and Hilton into glamping in 2024 provides operators with demand generation through established loyalty infrastructure at near-zero customer acquisition cost. Marriott’s Postcard Cabins acquisition alone brought over 1,200 cabins under branded hospitality management, with Goldman Sachs advising on the transaction.
- Treehouses Emerging as the Fastest-Growing Accommodation Type: Treehouses currently hold a 10.4% type share and are the fastest-growing glamping format due to extreme social media shareability, generating 5-10 times more Instagram engagement than equivalent cabin stays. Their scarcity-driven pricing commands significant premium above market averages.
- Wellness and Corporate Retreat Programming Creating New Revenue Streams: Glamping operators are integrating spa treatments, forest therapy walks, sound bath ceremonies, and farm-to-table dining into packaged corporate retreat programs. Collective Retreats launched a dedicated corporate retreat program targeting financial services and technology companies near its NYC and Bay Area-adjacent properties.
- Eco-Certification Becoming a Core Competitive Differentiator: Operators across Europe and North America are pursuing LEED certification for permanent structures, B Corp status, and carbon-offset programs as eco-conscious travelers increasingly specify sustainability credentials in booking decisions. Canvas materials made from ECONYL recycled nylon and FSC-certified timber frames are being adopted by leading certified operators.
- Asia-Pacific Glamping Infrastructure Accelerating Rapidly: Japan has become the world’s second-largest individual country glamping market after the United States. China’s domestic glamping sector is recovering strongly post-pandemic as nature tourism becomes a mainstream middle-class activity. Huttopia expanded its North American footprint in March 2025, building on its model of family-focused, nature-immersive camps.
Growth Factors in the Glamping Market
- Experiential Travel Megatrend Fueling Structural Demand: A survey found that 85% of individuals aged 18-41 explicitly prioritize technology connectivity, comfort, and unique experiences at campgrounds, validating glamping’s core positioning as the intersection of outdoor nature access and modern luxury amenities.
- Sustainability Alignment Driving Mainstream Adoption: A reported 93% of global travelers aim to make more sustainable travel decisions, and glamping’s nature-immersive, low-footprint positioning uniquely aligns with this value set. Properties using off-grid solar, rainwater harvesting, and composting systems attract premium bookings from eco-motivated travelers.
- Government Tourism Infrastructure Investment Supporting Market Growth: Saudi Arabia’s Vision 2030 program is actively investing in eco-tourism and luxury outdoor hospitality development, supporting desert glamping expansion across the Kingdom. Southeast Asian government tourism authorities in Thailand, Vietnam, and Bali are facilitating glamping development approvals to attract premium foreign exchange-generating international visitors.
- Institutional Capital Validating the Asset Class: Premium branded multi-site glamping operators achieve EBITDA margins of 25-35%, significantly above the 10-15% margins of independent single-site operators. Deal multiples for premium multi-site branded glamping operators are expected to range 12-20x EBITDA, attracting private equity and institutional hospitality investors at scale.
- Booking Platform Consolidation Improving Discoverability: Hipcamp, with over 500,000 listings and 8 million users, secured USD 98.6 million in total funding from Index Ventures and BOND Capital at a valuation exceeding USD 300 million. Its announced acquisition of Glamping Hub, with 18,000 listings across 115 countries, is creating the dominant outdoor hospitality booking platform globally.
We explore the factors propelling the glamping market growth, including technological advancements, consumer behaviors, and regulatory changes.
Leading Companies Operating in the Global Glamping Industry
- Under Canvas
- Huttopia
- AutoCamp
- Collective Retreats
- Hipcamp
- Eco Retreats
- Nightfall Camp Pty Ltd.
- Paperbark Camp
Glamping Market Report Segmentation
Breakup By Type:
- Cabins and Pods
- Tents
- Yurts
- Treehouses
- Others
Cabins and pods account for the majority of shares at 44.3% in 2025 on account of all-weather year-round operational capability and higher amenity ceiling versus tented structures.
Breakup By Age Group:
- 18-32 Years
- 33-50 Years
- 51-65 Years
- Above 65 Years
The 18-32 years age group dominates at 45.3% in 2025, driven by Millennial and Gen Z experiential travel preference, social media amplification, and a documented generational shift toward experiences over material possessions.
Breakup By Region:
- Europe (United Kingdom, France, Germany, Italy, Spain, Netherlands, Others)
- North America (United States, Canada)
- Asia Pacific (Japan, China, India, South Korea, Australia, Indonesia, Others)
- Middle East and Africa
- Latin America (Brazil, Mexico, Others)
Europe holds the leading position at 35.3% in 2025, owing to the most mature glamping infrastructure globally, with the UK, France, Italy, and the Netherlands having the most established supply base and booking platforms.
Recent News and Developments in the Glamping Market
- February 2026: Under Canvas announced an expansion and a series of guest experience enhancements set to launch for the 2026 season, reinforcing its position as the United States’ largest branded luxury glamping operator across 14 national park-adjacent properties.
- March 2025: Huttopia, with more than 100 ready-to-camp sites globally, expanded its footprint in North America, deepening its family-focused nature camp network across the United States and Canada.
- December 2024: Marriott International acquired Postcard Cabins, adding 29 outposts and over 1,200 tiny cabins to its portfolio, with Goldman Sachs advising on the transaction, marking the glamping sector’s formal entry into institutional hospitality M&A.
- July 2024: Hyatt integrated 13 Under Canvas luxury camping properties into the World of Hyatt loyalty program, enabling points earning and redemption at glamping sites near Yellowstone, Grand Canyon, and Glacier National Park.
- February 2024: Hilton enabled Honors members to book AutoCamp Airstream suite stays, completing the simultaneous entry of all three major US hotel loyalty ecosystems into the glamping accommodation category.
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