A face serum is a lightweight, fast-absorbing skincare product designed to deliver a high concentration of active ingredients directly into the skin. Unlike moisturizers, which are often thicker and focus on hydration and sealing in moisture, serums are formulated to target specific skin concerns at a deeper level.
Common power ingredients in serums include:
Hyaluronic Acid for deep hydration
Vitamin C for brightening and evening skin tone
Niacinamide for reducing inflammation and improving skin texture
Serums are like the overachievers of your skincare lineup—they don’t just sit on the surface, they get right to work
