In the fast-paced world of online gambling, choosing the right pay-per-click (PPC) advertising network is crucial for success. With the growing competition in the gambling industry, advertisers are always seeking efficient ways to reach their target audience and maximize their ROI. Two popular PPC networks often discussed in the gambling ad space are Evadav and 7Search PPC. Both networks offer unique features and opportunities, but how do they compare? In this article, we’ll dive deep into the strengths and weaknesses of each network, helping you decide which is the best fit for your gambling ad campaigns.
What is Evadav?
Evadav is an advertising network known for offering various ad formats, including pop-under ads, push notifications, and banner ads. It is widely popular in the performance marketing industry due to its extensive reach and high-quality traffic sources. Evadav is particularly attractive for advertisers in the gambling niche because it allows for precise targeting and cost-effective advertising. The network serves a diverse set of verticals, including gambling, making it a go-to platform for many gambling operators.
Key features of Evadav:
- Push notifications: Push ads allow advertisers to reach users even when they are not browsing specific websites. This format has gained popularity in recent years due to its ability to engage users with timely, relevant offers.
- Pop-under ads: Pop-under ads appear in a new browser window behind the main browser, providing a non-intrusive ad experience.
- Geo-targeting: Evadav offers advanced geo-targeting, allowing advertisers to focus on specific regions or countries where gambling is legal and in demand.
- Real-time analytics: Detailed insights help advertisers track campaign performance and optimize their ads for better results.
What is 7Search PPC?
7Search PPC is another leading pay-per-click network that allows advertisers to run text-based search ads on search engine results pages. Similar to Google Ads, 7Search PPC is a platform that enables advertisers to bid on keywords related to their niche, ensuring their ads are displayed when users search for relevant terms. The platform has been widely adopted for a variety of industries, including gambling, due to its high potential to target users actively searching for gambling-related services.
Key features of 7Search PPC:
- Keyword targeting: Advertisers can bid on gambling-related keywords such as “online casino,” “sports betting,” or “poker,” ensuring they reach users with high purchase intent.
- Ad extensions: 7Search PPC offers ad extensions that can help make ads more informative and attractive by adding extra details, such as a phone number, location, or more site links.
- Geo-targeting: Like Evadav, 7Search PPC also allows advertisers to geo-target specific regions, ensuring ads comply with legal gambling restrictions.
- Cost control: With flexible bidding options, advertisers can control their budget and focus on high-performing keywords for gambling ads.
Comparing Evadav and 7Search PPC for Gambling Ads
Both Evadav and 7Search PPC provide powerful tools for gambling advertisers, but they differ in their approach to reaching users and delivering results. Let’s break down the key factors you should consider when choosing between these two networks for your gambling campaigns.
Targeting Options
When it comes to PPC ads, targeting is everything. The more accurately you can target your audience, the higher the chances of converting them into customers.
- Evadav: Evadav offers multiple targeting options such as geo-targeting, device targeting, and language targeting. This allows gambling advertisers to reach specific demographics, ensuring that ads are shown to users who are more likely to engage. Geo-targeting is particularly valuable for gambling ads, as gambling laws and regulations differ by country and region.
- 7Search PPC: 7Search PPC also provides geo-targeting, but its primary targeting method is keyword targeting. This means your ads are shown when users search for specific terms related to gambling, such as “online casinos” or “sports betting.” This type of targeting is particularly effective for users who already have a high level of intent and are actively searching for gambling services.
Verdict: If you want to reach users based on specific actions or interests (e.g., visiting gambling sites), Evadav’s push notifications and pop-under ads can be more effective. However, if you want to target users who are actively searching for gambling services, 7Search PPC’s keyword targeting will likely provide better results.
Cost-Effectiveness
For gambling advertisers, managing the budget is a key consideration. Different PPC networks have varying costs, so it’s important to evaluate which platform gives you the best return on investment (ROI).
- Evadav: Evadav is often considered to be a cost-effective platform for gambling advertisers, especially those using push notifications and pop-under ads. The platform has a flexible bidding system that allows you to control costs while still reaching your target audience. Additionally, since Evadav works on a CPM (cost-per-mille) or CPC (cost-per-click) model, you can tailor your budget to suit your needs.
- 7Search PPC: 7Search PPC also offers cost-effective advertising options. One of the key advantages of 7Search PPC is that it often has lower minimum bids than Google Ads and other major networks, making it accessible for smaller gambling advertisers with limited budgets. However, due to the competitive nature of gambling keywords, the cost-per-click (CPC) can still rise significantly, particularly for high-traffic terms.
Verdict: Evadav tends to be more cost-effective, especially for pop-under and push notification ads. However, if you’re targeting high-conversion gambling keywords, 7Search PPC can still be a valuable platform to drive traffic.
Ad Formats
The type of ad format you choose plays a crucial role in user engagement and conversion rates.
- Evadav: Evadav supports a wide range of ad formats, including push notifications, pop-under ads, and banner ads. Push notifications are particularly effective because they appear on users’ devices even when they are not actively browsing, ensuring high visibility. Pop-under ads are non-intrusive, making them a great option for users who prefer not to be interrupted by ads.
- 7Search PPC: 7Search PPC primarily offers text-based search ads that appear on search engine results pages. These ads allow for a bit more flexibility in terms of messaging, as advertisers can create more detailed ad copies and link to specific landing pages.
Verdict: If you want to use non-intrusive, attention-grabbing formats like push notifications and pop-unders, Evadav would be a better fit. On the other hand, if you prefer text-based ads and are targeting users based on search intent, 7Search PPC may be the way to go.
Reach and Audience Engagement
The reach of a PPC network determines how many potential customers your ads can be shown to, and audience engagement ensures that those ads convert.
- Evadav: Evadav has a broad reach, with traffic sources across various countries. Its push notification ads and pop-under ads allow you to engage users even when they are not actively looking for gambling-related services. The high engagement rates with push notifications make Evadav a good option for advertisers looking to interact with users passively.
- 7Search PPC: 7Search PPC offers access to high-intent users actively searching for gambling-related keywords. This means that while the platform may not have as broad a reach as Evadav, it does allow you to focus on an audience already interested in gambling. This can lead to higher conversion rates, especially for targeted campaigns.
Verdict: If you’re targeting high-intent users who are already searching for gambling services, 7Search PPC offers a more effective audience. However, if you want to engage users who may not be actively searching for gambling but are likely to be interested, Evadav’s push notifications and pop-under ads are an excellent choice.
Compliance with Gambling Regulations
Gambling ads are heavily regulated, and compliance is essential to avoid penalties or account bans.
- Evadav: Evadav is compliant with international gambling laws, allowing advertisers to target specific regions where gambling is legal. The platform helps ensure ads are not shown in restricted markets and provides tools to manage ad placements according to local regulations.
- 7Search PPC: 7Search PPC also adheres to gambling advertising regulations and has specific policies regarding gambling ads, ensuring that advertisers comply with laws in the regions they target.
Verdict: Both platforms are compliant with gambling regulations, so you can feel confident that your ads will be placed according to the legal requirements of your target markets.
Conclusion: Which is the Best PPC Network for Gambling Ads?
Choosing between Evadav and 7Search PPC depends on your advertising goals and strategies. Here’s a breakdown:
- Evadav is ideal for gambling advertisers looking for a variety of ad formats, including push notifications and pop-under ads. If you want to engage users passively, even when they are not actively browsing, Evadav is a great choice. Additionally, Evadav offers cost-effective solutions with flexible targeting options.
- 7Search PPC is better suited for advertisers who want to target high-intent users actively searching for gambling-related services. With its keyword targeting and ability to control budgets, 7Search PPC is a great platform for driving highly targeted traffic.
Both platforms offer strong geo-targeting and compliance with gambling regulations, making them reliable choices for gambling advertisers. If you’re looking for engagement and broad reach, Evadav is the way to go. If you prefer to target
